From Wet Concrete
to a Clean Exit
How I (Sean) transformed my own waterproofing company from a founder-dependent trap into a systematized business—using the exact methodology that became The Narrative Lab.
Sebatech
Waterproofing Solutions
// The Challenge
A Business Built on
One Person's Back
Before I developed this system, I was working 70+ hour weeks at Sebatech. Every quote, every client call, every job schedule ran through me. The business was profitable but I was trapped—because without me, there was no business.
// The Transformation
24-Month Blueprint
Discovery & Audit
- Mapped all founder-dependent processes
- Identified 23 undocumented workflows
- Assessed team capabilities and gaps
- Defined exit-readiness criteria
Soul Architecture
- Developed brand story: 'Keeping Foundations Dry'
- Created customer journey map
- Built referral engine narrative
- Established culture documentation
Systems Build
- Implemented CRM with automation
- Created job scheduling system
- Built quote-to-invoice pipeline
- Deployed KPI dashboard
Team Enablement
- Hired operations manager
- Trained team on all systems
- Established SOPs for all roles
- Created decision-making frameworks
Exit Preparation
- Compiled due diligence package
- Demonstrated founder-independent operations
- Showcased scalable growth trajectory
- Facilitated buyer conversations
// The Result
A Business That
Runs Without Its Founder
After 24 months, Sebatech transformed from a one-man show into a systematized operation. I stepped back to a strategic advisory role, working just 15 hours per week—and the business grew faster than ever. This experience became the foundation for The Narrative Lab.
"I went from being trapped in my own business to watching it thrive without me. This experience taught me that escape isn't about working harder—it's about building the right systems with the right soul. That's why I created The Narrative Lab."
// Your Turn
Ready for Your Own Transformation?
Every business has its own version of "wet concrete." Let's find yours and build the path to your clean exit.
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